Welcome to Phase 1: Structuring
Learn how to structure a winning landing page, what sections to include, and their specific order to create the perfect customer journey!
What you’ll learn
You will learn how to create an outline for your landing page.
You will learn which sections should come first.
You will learn to plan the perfect customer journey.
Structuring
Click on each checkpoint to see more information about how to best implement it.
START HERE: GET YOUR LANDING PAGE STRUCTURE TEMPLATE
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1. Clearly define the goal of the landing page (is it to collect emails, book calls, or get sales?).
Clearly define the goal of the landing page (is it to collect emails, book calls, or get sales?).
2. The page has a simple navigation that directs to specific section's on the page (or pages on the site).
The page has a simple navigation that directs to specific section’s on the page (or pages on the site).
3. The page has a high-quality logo with a transparent background.
The page has a high-quality logo with a transparent background.
4. The page starts with a hero section that has a main headline with a supporting subheadline, a CTA, and a graphic/photo relevant to the offer.
The page starts with a hero section that has a main headline with a supporting subheadline, a CTA, and a graphic/photo relevant to the offer.
5. The next section includes a credibility element (e.g. client/partner logos, testimonial/-s, the number of users, etc.).
The next section includes a credibility element (e.g. client/partner logos, testimonial/-s, the number of users, etc.).
6. OPTIONAL: The next section features a presentation/demo video (in that case, checkpoint 8 can be skipped and you can continue with the solution).
OPTIONAL: The next section features a presentation/demo video (in that case, checkpoint 8 can be skipped and you can continue with the solution).
7. The next section addresses the audience's key problem or multiple problems.
The next section addresses the audience’s key problem or multiple problems.
8. The next section introduces the solution leading with the key benefit (focused on the result - WHAT).
The next section introduces the solution leading with the key benefit (focused on the result – WHAT).
9. The next section offers the key features/benefits in a broad view (focused on the results - WHAT MORE).
The next section offers the key features/benefits in a broad view (focused on the results – WHAT MORE).
10. The next sections introduce each of the key features/benefits in detail (focused on process - HOW).
The next sections introduce each of the key features/benefits in detail (focused on process – HOW).
11. The next section features the offer and a call to action.
The next section features the offer and a call to action.
12. The next section includes testimonials/case studies/results/portfolio.
The next section includes testimonials/case studies/results/portfolio.
13. The next section features the offer and a call to action again.
The next section features the offer and a call to action again.
14. The next section features a short about us story section or the team.
The next section features a short about us story section or the team.
15. The next section features the final offer and a call to action.
The next section features the final offer and a call to action.
16. The next section features FAQ (frequently asked questions).
The next section features FAQ (frequently asked questions).
17. The page features a footer with clear menu.
The page features a footer with a clear menu.
The footer menu includes contact information and location (if relevant).
The footer menu includes disclaimers and legal pages (privacy policy, terms & conditions, shipping policy, etc.).
Ready for the next phase?
You have now successfully outlined your landing page, now it’s time to fill it out with copy. Don’t worry though, we have prepared a template and examples for that too!
Or jump to any phase!
While we suggest you follow each phase in order, step-by-step, for the best results, you can jump to any phase at any time and create your own learning flow.
Phase 2: Copywriting
Learn our best practices for writing winning copy. Please complete the structuring phase first as the copywriting phase helps you develop the outline you create during the structuring phase.
Phase 3: Development
Learn how to build a winning landing page even if you have little to no technical skills. Phase 3 is focused on no-code tools and foundational practices, so you don’t need to hire a developer.
Phase 4: Design
Learn the DOs and DONTs of designing an aesthetic landing page. If you keep these foundational principles in mind, you’ll have a landing page that you’ll be proud to show.
Phase 5: Pre-launch
Learn how to set yourself up for success by developing your pre-launch strategy. Phase 5 will give you a brief insight into how to create your first ad campaigns and ensure they’re successful!
Ecomhub Agency
We help entrepreneurs and brands grow and scale their businesses.
