Clearly define the goal of the landing page (is it to collect emails, book calls, or get sales?).

Have a single ideal customer in mind, write in the same way as you would pitch to your ideal customer face-to-face.

If you have different buyer personas or customer segments, create landing pages tailored to each group.

Feature the #1 benefit with a singular focus in the main headline (focused on WHAT).

Explain how the #1 benefit is achieved in the subheadline (focused on HOW).

Feature the #1 problem with a singular focus in the problem section’s headline.

List the other key problems in the problem section’s subheadline.

Early in the page, aim to resonate and connect with your target audience not sell to them.

When you first introduce your offer, present the end result (paint the dream) not explain the process.

Explain the HOW (the process) in subsections where you feature each key feature/benefit in sub-sections.

Use different formatting, such as bullet points, bold text, or color, to guide the reader through the copy.

Use data and statistics to support your claims and make the offer more credible.

Keep copy (not the page but each copy piece) simple and short, do it even if you’re targeting ultra-niche specialists.

Use the FAQ not to educate but sell – clear objections, and remove friction (e.g. “Will this work for achieving my specific goal?”).

Have CTAs after every main section (switch up between full color, outlined-only, and text-only buttons).

READ your copy out loud, it should sound like a pitch you would tell to a real person standing in front of you.

Use ChatGPT for brainstorming sessions (even pro copywriters use it).

Implement split testing, starting with the main headlines, subheadlines, and CTAs.

Implement scarcity & urgency but only if it’s based on actual factors like your schedule, or maximum capacity.